Being a trade show attendee will give you the false impression that you know what it is like to be a trade show exhibitor. You may even think that you know how to rule the roost and get the most exposure. All it takes is one time as an exhibitor to show you just how…
Trade show displays are an excellent way to gather new customers and increase brand awareness, but many companies only attend trade shows because the competition does. There is nothing wrong with this line of thinking, but a trade show can be so much more when you attack it from the right angles. Here are a…
Behind every trade show, there is an entire group of people creating a master plan, a strategy that ensures the trade show will be an enormous success. These strategic plans happen at every level. If you have ever been part of a trade show, then you know exactly how much work goes into making sure…
Trade shows are an excellent way for businesses to show their products and services to possible new customers, but standing out from the massive ocean of competition can actually be quite difficult. You only have a few seconds to catch the eyes of people passing by and reel them in to your trade show booth…
In light of the issues that have been reported at this year’s annual Comic Con event in San Diego, this is a great time for our Houston trade show blog to talk about trade show safety. Of course, Comic Con may attract a more eclectic crowd of attendees than many other industry trade shows –…
For businesses that service a more youthful or pop culture savvy demographic, there is an upcoming Houston trade show that may be worth your while to exhibit at. It is Amazing Houston Comic Con, produced by the company Amazing Comic Conventions. This show is scheduled for August 29-31 at the George R Brown Convention Center…
Although our Houston trade show experts primarily specialize in trade show booth design, we are often asked how members who are at the booth should look, specifically where dress is concerned. We don’t have to tell you that it’s important for everyone who is staffing your booth to look their best – however, it is…
We all know there are plenty of new ways to attract people to your booth at trade shows. Technology has made it possible to work your booth with fewer people and more audio/video attractions, among other things. But sometimes, it’s the tried and true methods that work the best – no matter how far technology…
Sometimes, our Houston trade show clients are apprehensive about marketing their presence at the next trade show. Some of the most common concerns they exhibit are: “It’s just a trade show; nobody cares that we’re going.” “Our customers don’t want to hear about our marketing efforts.” “Our customers will be unhappy that we won’t be…
Is it possible to have a green trade show? Sure it is! Our Houston trade show experts have some ideas that can help trade show organizers “green up” their next show. Choose a Green Venue Lots of conference venues are going green these days, so the first way to make your show greener is to…