Do you follow up with your contacts after a trade show, or do you let them slip away?
When following up you want to talk to people while the show is still fresh on their minds. It is important to follow up 1 to 2 days after the show wraps up. You do not want your contacts to fill like they were lost in the shuffle, so timely responses are very important. How…
Unconventional Tactics for your next Show Part II
Now that the show is here, we have additional ideas to help ensure you stand out! Following are some great in-show ideas to compound your efforts both at the show and in the surrounding city. Be sure you have a team that can visit local bars, restaurants, hotels and venues where show goers will gather…
Unconventional Tactics for your next Show Part I
When you exhibit at a trade show, you put out a lot of time, effort and money, so it’s important to maximize that investment. Regardless of whether you have a generous trade show budget or a lean one, unconventional tactics also known as guerilla marketing, are a terrific way to extend your reach, be foremost…
Find, Plan and Sell
How Do I Determine the Best Shows for My Business? Trade shows are sponsored by trade associations for specific industries, and there are thousands of associations running shows every year. Generally trade shows aren’t open to the public and can only be attended by company representatives and members of the press. To find an appropriate…
