Attending a trade show is a high dollar expense that most businesses can’t afford to gamble with. Every single penny that gets invested into the trade show must be made back, but not every business is successful when it comes to turning a trade show into a healthy profit. Trade shows are an investment and…
With all the work that goes into planning, preparing and attending a trade show, have you ever once asked yourself what is the main reason your company attends? Most companies attend trade shows to capture new leads. The concept is simple enough, but getting those all too important leads doesn’t always happen quite as frequently…
We all know how powerful a trade show can be in regards to gathering up potential clients, but there are other ways trade shows can help you grow your business. You can use them to test the market, sneak peeks at what the competition is up to, interact with distributors and make profitable partnerships. Investing…
There is one thing almost every single trade show attendee loves about trade shows. This one thing would have to be the giveaways. Not only do they get something for free, but they remember who gave them that free item. This is the whole purpose of these giveaways. Companies get a little bit of notoriety…
It’s not every day that what many people consider to be the greatest trade show on earth announces it will no longer be an annual event, but that day has come. It looks as if the extremely popular Macworld Expo will no longer be pleasing Mac fanatics every year. The official word on the trade…
What is the single largest problem most businesses have when it comes to trade shows? It is not having the right trade employees working the trade show floor and it is not choosing the right marketing plan. The most common problem businesses of today face is designing the ultimate trade show booth. Without this one…
Trade shows are not always about flashy trade show graphics and elaborate trade show booths. Sometimes a trade show is about getting on the ground floor and enjoying everything that specific trade show has to offer. This goes for both trade show attendees and exhibitors as well. Here is the perfect example. The IBMA trade…
Trade shows are all about introducing potential clients to a particular product or service. Trade show attendees are there for this exact reason and trade show exhibitors are eager to show off their wares, but there is one thing that many companies seem to forget about on the busy trade show floor; safety. If your…
The next big trade show is right around the corner and all of your company’s exhibitors have been properly trained in the art of engaging trade show attendees in conversation. During the trade show, time is money and long winded conversations can quickly lead to losses. Knowing how to start the conversation is no longer…
Marketing conventions are huge. Any business who has participated in one already knows this. Every square inch of the showroom floor is packed full of people and trade show booths. How is a business supposed to compete in this often over crowded room of people? The answer to this question is trade show graphics. Choosing…