3 exhibiting tips!
1. Plan early At least six months before a trade show, begin planning goals and objectives. During this time determine your products being presented, exhibit design objectives, display guidelines, appearance, and operation goals. Partner with Exhibitors Service Network for all facets of your booth and graphic design, labor, furniture and audiovisual rentals, show services and…
DetailsFlashback Friday-1982
Offshore Technology Conference 2016 is about a month away. Last year, attendance soared above 100,000 people for the first time since 1982, reflecting growing global interest in deep-water discoveries. This year is expected to be another big one as technology pushes the limits of offshore drilling. The photo above is when the conference exhibits were displayed…
DetailsRemember the 80/20 Rule of Communication
When meeting potential customers at your next trade show, remember the 80/20 Rule of Communication. Listen to prospects 80% of the time and speak for 20% . It is important to allow prospects to open up and start talking about there product/services needs. Here are some open-end questions to get the dialogue going: “What about…
DetailsHappy Pi Day!
Here is a great example of how exhibit design uses Pi. Pi (Greek letter “π”) is the symbol used in mathematics to represent a constant — the ratio of the circumference of a circle to its diameter — which is approximately 3.14159. Our client, Gagemaker, wanted to incorporate circumference elements in there booth design for OTC…
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