What are your resolutions for 2015?

With New Year’s Eve around the corner, it is a time to review 2014 and make resolutions for 2015. Here are six reasons why attending a trade show should be your business’ top New Year’s resolution. 1.  Trade shows introduce your products and services to potential customers, promote benefits and generate leads. 2.  Attending trade shows…

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Be Visual. Be Engaged. Be Relevant. Be Yourself.

Be visual by drawing attention to your trade show booth by using stimulating graphics, color palettes and furniture layouts. Make sure that any text is easy to read and understand. Be engaged by making interactions with trade show attendees and train your booth staff to be knowledgeable about your products and services. 80% of trade show attendees come to view new products. Many of them are decision makers or have direct contact with decision makers. Be relevant as it is important to have a great visual booth display showcasing your company message. Attending a trade show is a great time to present new and hot product lines. Make sure that trade show attendees are able to interact with products and your booth in a relevant setting. Be yourself as face to face marketing is a way to explain concepts and strategies. This is an opportunity to obtain feedback from your target audience. Presenting your true company identity and message during a tradeshow will increase your ROI.

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4 Things You Should Be Doing to Attract More Trade Show Leads

With all the work that goes into planning, preparing and attending a trade show, have you ever once asked yourself what is the main reason your company attends? Most companies attend trade shows to capture new leads. The concept is simple enough, but getting those all too important leads doesn’t always happen quite as frequently…

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